Marking Enterprise e-bog
436,85 DKK
(inkl. moms 546,06 DKK)
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
E-bog
436,85 DKK
Forlag
Palgrave Macmillan
Udgivet
12 oktober 2006
Genrer
Business strategy
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780230579484
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.