Dansk
Eugene D Jaffe
(forfatter)
National Image & Competitive Advantage e-bog
161,80 DKK
Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems…
Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image.
E-bog
161,80 DKK
Undertitel
The Theory and Practice of Place Branding
Udgivet
22.12.2011
Længde
237 sider
Genrer
Business strategy
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9788763099769
Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image.