Neglected Firm (e-bog) af Sa, Jorge Vasconcellos e

Neglected Firm e-bog

509,93 DKK (inkl. moms 637,41 DKK)
Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies ...
E-bog 509,93 DKK
Forfattere Sa, Jorge Vasconcellos e (forfatter)
Udgivet 10 maj 2002
Genrer Business strategy
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780230599291
Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues.