Neglected Firm e-bog
509,93 DKK
(inkl. moms 637,41 DKK)
Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies ...
E-bog
509,93 DKK
Forlag
Palgrave Macmillan
Udgivet
10 maj 2002
Genrer
Business strategy
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780230599291
Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues.