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Sports Sponsorship and Brand Development (e-bog) af Walton, J.
Walton, J. (forfatter)

Sports Sponsorship and Brand Development e-bog

436,85 DKK (inkl. moms 546,06 DKK)
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest a...
E-bog 436,85 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Walton, J. (forfatter)
Forlag Palgrave Macmillan
Udgivet 7 november 2001
Genrer Business strategy
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780230508224

Beskrivelse

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.