Strategy e-bog

Written by an expert team and praised for its refreshing approach, this essential text offers a critical, holistic understanding of strategy theory and practice. The fourth edition has been fully updated to include:Coverage of contemporary issues including the Covid-19 pandemic, climate change and digitalizationTopical and engaging case studies such asDisney's Strategy and Covid-19,Netflix Versus Amazon: Dynamic Capabilities for Global Success, andPS5, Xbox and BMW: Chips and Supply ChainsA wealth of new examples of strategy in practice from world-renowned organisations such as Google, Uniqlo, Tesla, IKEA, and AirbnbSuitable for both undergraduate and postgraduate study,Strategy: Theory and Practiceencourages readers to engage critically with the internal and external factors that shape strategy in the real world.A selection of tried and tested online resources, including a teaching guide, PowerPoints, an online case study bank and test bank of questions have been developed to support lecturers using the book in their teaching.Stewart Cleggis Professor at the University of Sydney, Emeritus Professor at the University of Technology Sydney, and Visiting Professor at the University of Stavanger, University of Johannesburg, and Nova School of Business and Economics.Christos Pitelisis Head of Department of International Business and Professor of International Business and Sustainable Competitiveness at the University of Leeds, and Life Fellow at Queens' College, University of Cambridge.Jochen Schweitzeris an Associate Professor at the University of Technology Sydney.Andrea Whittleis Professor of Management at Newcastle University Business School.