Dansk
Structured Creativity e-bog
875,33 DKK
(inkl. moms 1094,16 DKK)
Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step ...
E-bog
875,33 DKK
Forlag
Palgrave Macmillan
Udgivet
6 december 2005
Genrer
Business strategy
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780230513242
Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.