Summary: The Art of Woo e-bog

The must-read summary of G. Richard Shell and Mario Moussa's book: "e;The Art of Woo: Using Strategic Persuasion to Sell Your Ideas"e;.This complete summary of the ideas from G. Richard Shell and Mario Moussa's book "e;The Art of Woo"e; shows that selling ideas involves a different strategy to selling objects: you must use "e;relationship-based persuasion"e; which isn't based on coercion or hard-selling, but agreement. You not only want to sell your idea, but you want to carry on selling it, and sell future ones to a receptive audience. In their book, the authors explain their four-step process to achieving this that you can follow in your own business. This summary is a must-read for both established businesses and new entrepreneurs.Added-value of this summary:* Save time* Understand key concepts* Expand your knowledgeTo learn more, read "e;The Art of Woo"e; and discover the key to selling to customers who come back again and again.