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Supermarket Wars (e-bog) af Randall, Geoffrey
Randall, Geoffrey (forfatter)

Supermarket Wars e-bog

436,85 DKK (inkl. moms 546,06 DKK)
Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of play, looking in detail at the main competitors worldwide and analyzing the factors underlying their successes and failures. The authors are leading commentators on this industry and identify the essential characteristic...
E-bog 436,85 DKK
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Forfattere Randall, Geoffrey (forfatter)
Forlag Palgrave Macmillan
Udgivet 5 september 2005
Genrer Business strategy
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780230513426

Beskrivelse

Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of play, looking in detail at the main competitors worldwide and analyzing the factors underlying their successes and failures. The authors are leading commentators on this industry and identify the essential characteristics of a global strategy in food retailing and include many compelling examples.