![Switch (e-bog) af Heath, Chip](https://storage.googleapis.com/pubfront-merchant-saxo/media/product_560/gardners-ftp/97814481/9781448108213.jpg)
Switch e-bog
99,54 DKK
(inkl. moms 124,42 DKK)
___________________________________Change is hard. It doesn't have to be.We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue th...
E-bog
99,54 DKK
Forlag
Cornerstone Digital
Udgivet
31 oktober 2011
Længde
320 sider
Genrer
Business strategy
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781448108213
___________________________________Change is hard. It doesn't have to be.We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.