Toolbox Digital Business (e-bog) af Kreutzer, Ralf T.
Kreutzer, Ralf T. (forfatter)

Toolbox Digital Business e-bog

583,01 DKK (inkl. moms 728,76 DKK)
This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to ta...
E-bog 583,01 DKK
Forfattere Kreutzer, Ralf T. (forfatter)
Forlag Springer
Udgivet 13 maj 2022
Genrer Business strategy
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9783658370176
This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.