Toolbox Digital Business e-bog
583,01 DKK
(inkl. moms 728,76 DKK)
This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to ta...
E-bog
583,01 DKK
Forlag
Springer
Udgivet
13 maj 2022
Genrer
Business strategy
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9783658370176
This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.