Creating and Marketing New Products and Services e-bog
875,33 DKK
(inkl. moms 1094,16 DKK)
It's no secret that some of the most successful companies, such as 3M, Procter & Gamble, Microsoft, and Mercedes-Benz, are also known for their new product development strategies. Creating and Marketing New Products and Services teaches the key business and marketing principles needed to successfully design and launch new products and services
E-bog
875,33 DKK
Forlag
Auerbach Publications
Udgivet
11 april 2014
Længde
438 sider
Genrer
Business innovation
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781482203615
It's no secret that some of the most successful companies, such as 3M, Procter & Gamble, Microsoft, and Mercedes-Benz, are also known for their new product development strategies. Creating and Marketing New Products and Services teaches the key business and marketing principles needed to successfully design and launch new products and services