Entrepreneurship in Biotechnology (e-bog) af Grossmann, Martin
Grossmann, Martin (forfatter)

Entrepreneurship in Biotechnology e-bog

875,33 DKK (inkl. moms 1094,16 DKK)
Research and development of novel medicines for human therapy commonly takes over a decade before significant revenues from sales are forthcoming. How can biotechnology companies be founded and grow successfully in an industry with such extended innovation processes? The book investigates this problem and distinguishes three growth phases: From incorporation and start-up through collaborative R...
E-bog 875,33 DKK
Forfattere Grossmann, Martin (forfatter)
Forlag Physica
Udgivet 6 december 2012
Genrer Business innovation
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9783642574320
Research and development of novel medicines for human therapy commonly takes over a decade before significant revenues from sales are forthcoming. How can biotechnology companies be founded and grow successfully in an industry with such extended innovation processes? The book investigates this problem and distinguishes three growth phases: From incorporation and start-up through collaborative R&D with large pharmaceutical firms to value creation from R&D pipelines to Public Offerings and product marketing. In this book a dynamic simulation model for testing different decision-making strategies is developed. For each phase the author identifies decision rules that provide for successful corporate growth.