Dansk
Factors Driving Social Network Site Usage e-bog
436,85 DKK
(inkl. moms 546,06 DKK)
Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, adv...
E-bog
436,85 DKK
Forlag
Springer Gabler
Udgivet
2 juni 2015
Genrer
Business innovation
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9783658099183
Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.