Innovation Reinvented (e-bog) af Cote, Marcel
Cote, Marcel (forfatter)

Innovation Reinvented e-bog

329,95 DKK (inkl. moms 412,44 DKK)
Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work.Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding b...
E-bog 329,95 DKK
Forfattere Cote, Marcel (forfatter)
Udgivet 31 december 2012
Længde 312 sider
Genrer Business innovation
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781442699571
Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work.Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Cote demonstrate, the vast majority of innovations result from improvements in product features or business processes.Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation.