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Lead Markets in Age-Based Innovations (e-bog) af Levsen, Nils
Levsen, Nils (forfatter)

Lead Markets in Age-Based Innovations e-bog

436,85 DKK (inkl. moms 546,06 DKK)
Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability o...
E-bog 436,85 DKK
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Forfattere Levsen, Nils (forfatter)
Forlag Springer Gabler
Udgivet 18 februar 2015
Genrer Business innovation
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9783658088156

Beskrivelse

Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.