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Advances in Digital Marketing and eCommerce (e-bog) af -
D'Alessandro, Steven (redaktør)

Advances in Digital Marketing and eCommerce e-bog

875,33 DKK (inkl. moms 1094,16 DKK)
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impa...
E-bog 875,33 DKK
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Forfattere D'Alessandro, Steven (redaktør)
Forlag Springer
Udgivet 6 maj 2020
Genrer E-commerce: business aspects
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9783030475956

Beskrivelse

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.