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B2B eCommerce (e-bog) af Heinemann, Gerrit
Heinemann, Gerrit (forfatter)

B2B eCommerce e-bog

619,55 DKK (inkl. moms 774,44 DKK)
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successfu...
E-bog 619,55 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Heinemann, Gerrit (forfatter)
Forlag Springer
Udgivet 11 november 2022
Genrer E-commerce: business aspects
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9783658385286

Beskrivelse

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.