B2B eCommerce (e-bog) af Heinemann, Gerrit

Heinemann, Gerrit (forfatter)

B2B eCommerce e-bog

774,44 DKK (ekskl. moms 619,55 DKK)

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful …

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.

E-bog 774,44 DKK

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Forfattere Heinemann, Gerrit (forfatter)

Forlag Springer

Udgivet 11.11.2022

Genrer E-commerce: business aspects

Sprog English

Format pdf

Beskyttelse LCP

ISBN 9783658385286

Beskrivelse

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.