B2B eCommerce e-bog
619,55 DKK
(inkl. moms 774,44 DKK)
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successfu...
E-bog
619,55 DKK
Forlag
Springer
Udgivet
11 november 2022
Genrer
E-commerce: business aspects
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9783658385286
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.