Saxo Access
Indkøbskurv
  3. Connected Consumer
Connected Consumer (e-bog) af Kumar, Dinesh
Kumar, Dinesh (forfatter)

Connected Consumer e-bog

84,99 DKK (inkl. moms 106,24 DKK)
Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in todayOs era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing co...
E-bog 84,99 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Kumar, Dinesh (forfatter)
Forlag Business Expert Press
Udgivet 6 oktober 2015
Længde 172 sider
Genrer E-commerce: business aspects
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781631571114

Beskrivelse

Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in todayOs era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle.