Contemporary Research in E-Marketing, Volume 2 e-bog
875,33 DKK
(inkl. moms 1094,16 DKK)
Contemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of Volume 1 by offering a compilation of inter-disciplinary chapters on the topic of e-marketing. The Internet and the Web continue to evolve at a rapid pace, and examples of innovative applications of these technologies in the domain of marketing abound. E-marketing has become standard practice all over the world...
E-bog
875,33 DKK
Forlag
Idea Group Publishing
Udgivet
30 april 2005
Genrer
E-commerce: business aspects
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781591408260
Contemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of Volume 1 by offering a compilation of inter-disciplinary chapters on the topic of e-marketing. The Internet and the Web continue to evolve at a rapid pace, and examples of innovative applications of these technologies in the domain of marketing abound. E-marketing has become standard practice all over the world. Contemporary Research in E-Marketing, Volume 2 offers an exciting set of chapters that use different perspectives, theories and research methodologies to enrich the burgeoning e-marketing literature. Contemporary Research in E-Marketing, Volume 2 , adding to an already considerable literature, enhances our understanding of this intrinsically interdisciplinary and global phenomenon.