Creating Brand Cool e-bog
288,10 DKK
(inkl. moms 360,12 DKK)
In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addr...
E-bog
288,10 DKK
Forlag
Routledge
Udgivet
16 maj 2021
Længde
100 sider
Genrer
E-commerce: business aspects
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781000386264
In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today's marketing challenge: clearly defining the business's brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today's consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away.Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.