How to Measure Digital Marketing e-bog
473,39 DKK
(inkl. moms 591,74 DKK)
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.
E-bog
473,39 DKK
Forlag
Palgrave Macmillan
Udgivet
15 december 2013
Genrer
E-commerce: business aspects
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781137340696
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.