Integrating Social Media into Business Practice, Applications, Management, and Models e-bog
2190,77 DKK
(inkl. moms 2738,46 DKK)
Social networking has emerged as a predominant form of communication and human interaction. Businesses have also adopted social networks as a means for interacting with consumers and conducting business activities. As a result of this widespread adoption, it is imperative for businesses to leverage social technologies to stay competitive in the global economy. Integrating Social Media into Busi...
E-bog
2190,77 DKK
Forlag
Business Science Reference
Udgivet
30 juni 2014
Genrer
E-commerce: business aspects
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781466661844
Social networking has emerged as a predominant form of communication and human interaction. Businesses have also adopted social networks as a means for interacting with consumers and conducting business activities. As a result of this widespread adoption, it is imperative for businesses to leverage social technologies to stay competitive in the global economy. Integrating Social Media into Business Practice, Applications, Management, and Models provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises. Covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services, this comprehensive publication is a useful reference for researchers, instructors, and social media managers, as well as students in various e-commerce and business programs.