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Luxury Online (e-bog) af Okonkwo, Uche
Okonkwo, Uche (forfatter)

Luxury Online e-bog

509,93 DKK (inkl. moms 637,41 DKK)
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
E-bog 509,93 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Okonkwo, Uche (forfatter)
Forlag Palgrave Macmillan
Udgivet 26 februar 2010
Genrer E-commerce: business aspects
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780230248335

Beskrivelse

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.