Managing Diversity, Innovation, and Infrastructure in Digital Business e-bog
2190,77 DKK
(inkl. moms 2738,46 DKK)
In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in ...
E-bog
2190,77 DKK
Forlag
Business Science Reference
Udgivet
24 august 2018
Genrer
E-commerce: business aspects
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781522559955
In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.