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Strategic Management and Online Selling (e-bog) af Royer, Susanne
Royer, Susanne (forfatter)

Strategic Management and Online Selling e-bog

403,64 DKK (inkl. moms 504,55 DKK)
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.Considering how firms with similar specific characteristics are able to realize competitive advantages, this ...
E-bog 403,64 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Royer, Susanne (forfatter)
Forlag Routledge
Udgivet 15 april 2013
Længde 272 sider
Genrer E-commerce: business aspects
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781134270446

Beskrivelse

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.