Time-aware Conversion Prediction For E-commerce e-bog
729,17 DKK
(inkl. moms 911,46 DKK)
This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem - what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to ...
E-bog
729,17 DKK
Forlag
World Scientific
Udgivet
18 januar 2018
Længde
152 sider
Genrer
E-commerce: business aspects
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9789813224735
This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem - what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.