Competitive Marketing (RLE Marketing) (e-bog) af O'Shaughnessy, John
O'Shaughnessy, John (forfatter)

Competitive Marketing (RLE Marketing) e-bog

403,64 DKK (inkl. moms 504,55 DKK)
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
E-bog 403,64 DKK
Forfattere O'Shaughnessy, John (forfatter)
Forlag Routledge
Udgivet 15 september 2014
Længde 762 sider
Genrer Business competition
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781317646013
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.