Moral Compass of Public Relations (e-bog) af -
Brunner, Brigitta R. (redaktør)

Moral Compass of Public Relations e-bog

348,37 DKK (inkl. moms 435,46 DKK)
The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, ...
E-bog 348,37 DKK
Forfattere Brunner, Brigitta R. (redaktør)
Forlag Routledge
Udgivet 4 oktober 2016
Længde 240 sider
Genrer Business ethics and social responsibility
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781317295204
The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it is important to be aware of the value of public relations in the community. This book centers on four areas of public relations' conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations' responsibility to the public good.