Dynamic Communication e-bog

When Good Communication Skills Aren't EnoughTelling the story of your business is about more than writing grammatically correct proposals and emails or speaking to investors without using ums and uhs. To get your message across, you have to find a dynamic way to reach your vast audience of stakeholders, consumers, and competitors. Business communication expert Jill Schiefelbein shows you how, delivering an education on how to build a communication-savvy business that retains employees, secures investors, and increases your bottom line.Taking a page from the playbooks of 27 successful companies, entrepreneurs, and brands like Southwest Airlines, the Truth Initiative, Avocados from Mexico, Convince & Converts Jay Baer, and primetime television host and speaker Jeffrey Hayzlett, youll learn how to:Apply the four-stage listening matrix to drive your audience to actionUse sales call outlines that facilitate buy-in to avoid death by sales scriptCreate value-filled, magnetic marketing that educates and attracts buyersAdd value to your products and services with videos and webinarsDevelop persuasive presentations with the TEMPTaction modelSo grab a highlighter, get a pen, or sharpen a pencil and start crafting your communication strategy today.