How Creating Customer Value Makes You a Great Executive e-bog
117,81 DKK
(inkl. moms 147,26 DKK)
Customer value is an overused and mis-understood term. Chris Ross said, OThere's a strong argument for changing the term 'marketing' and renaming it 'value creation'.O Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and ...
E-bog
117,81 DKK
Forlag
Business Expert Press
Udgivet
30 oktober 2017
Længde
156 sider
Genrer
Entrepreneurship / Start-ups
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781631579899
Customer value is an overused and mis-understood term. Chris Ross said, OThere's a strong argument for changing the term 'marketing' and renaming it 'value creation'.O Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created. This book also addresses managing steps such as a customer strategy, breaking silos, inter-departmental focus on the customer, measuring customer value added, circle of promises, customer-centric circles, bill of rights, total customer value management. Remember, if you create value for others, they will create value for you!