Dansk
Social Marketing and Sustainable Development Goals (SDGs) e-bog
1021,49 DKK
(inkl. moms 1276,86 DKK)
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book ta...
E-bog
1021,49 DKK
Forlag
Springer
Udgivet
24 maj 2023
Genrer
Business and the environment; ‘green’ approaches to business
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9783031273773
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.