Global Alliances in Tourism and Hospitality Management e-bog
436,85 DKK
(inkl. moms 546,06 DKK)
Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong How can tourism professionals take advantage of all the ben
E-bog
436,85 DKK
Forlag
Routledge
Udgivet
28 marts 2000
Længde
178 sider
Genrer
International business
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781136782671
Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong How can tourism professionals take advantage of all the ben