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Influence of Culture and Personality on Customer Satisfaction e-bog
436,85 DKK
(inkl. moms 546,06 DKK)
Franziska Kruger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explai...
E-bog
436,85 DKK
Forlag
Springer Gabler
Udgivet
23 februar 2016
Genrer
International business
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9783658125578
Franziska Kruger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.