Innovation and Dynamics in Japanese Retailing e-bog
875,33 DKK
(inkl. moms 1094,16 DKK)
Japanese retailing has long been regarded as traditional or even backwards, when in reality it has constantly demonstrated its innovativeness and dynamism. This book highlights these developments by looking at: innovations and underlying driving forces; responses of Japanese retailers to deregulation; increasing competition; changes in consumer behaviour; and internationalization during the 199...
E-bog
875,33 DKK
Forlag
Palgrave Macmillan
Udgivet
19 august 2003
Genrer
International business
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780230510654
Japanese retailing has long been regarded as traditional or even backwards, when in reality it has constantly demonstrated its innovativeness and dynamism. This book highlights these developments by looking at: innovations and underlying driving forces; responses of Japanese retailers to deregulation; increasing competition; changes in consumer behaviour; and internationalization during the 1990s. All of these factors are analyzed through a thorough investigation of innovative activity from the 1950s onwards.