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Marketing Case Studies e-bog
1167,65 DKK
(inkl. moms 1459,56 DKK)
Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior,branding, customer relationship marketing (CRM), and more. It offers an academic reference tomarketing students, instructors, and practitioners. Each cas...
E-bog
1167,65 DKK
Forlag
Academica Press
Udgivet
10 marts 2023
Genrer
International business
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781680537260
Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior,branding, customer relationship marketing (CRM), and more. It offers an academic reference tomarketing students, instructors, and practitioners. Each case study is followed by questions and proposed answers, which present detailed literature on the topic, followed by execution of theories and models.