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Place Branding (e-bog) af Go, F.
Go, F. (forfatter)

Place Branding e-bog

436,85 DKK (inkl. moms 546,06 DKK)
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
E-bog 436,85 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Go, F. (forfatter)
Forlag Palgrave Macmillan
Udgivet 18 januar 2016
Genrer International business
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780230247024

Beskrivelse

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.