Dansk
Advances in Advertising Research (Vol. V) e-bog
436,85 DKK
(inkl. moms 546,06 DKK)
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme "e;To Boldly Go... Extending the Boundaries of Ad...
E-bog
436,85 DKK
Forlag
Springer Gabler
Udgivet
25 november 2014
Genrer
Management and management techniques
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9783658081324
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme "e;To Boldly Go... Extending the Boundaries of Advertising"e;. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.