Advances in Advertising Research (Vol. V) (e-bog) af -
Okazaki, Shintaro (redaktør)

Advances in Advertising Research (Vol. V) e-bog

436,85 DKK (inkl. moms 546,06 DKK)
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme &quote;To Boldly Go... Extending the Boundaries of Ad...
E-bog 436,85 DKK
Forfattere Okazaki, Shintaro (redaktør)
Udgivet 25 november 2014
Genrer Management and management techniques
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9783658081324
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme "e;To Boldly Go... Extending the Boundaries of Advertising"e;. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.