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Basics Marketing 03: Marketing Management (e-bog) af Brian Sheehan, Sheehan
Brian Sheehan, Sheehan (forfatter)

Basics Marketing 03: Marketing Management e-bog

230,54 DKK (inkl. moms 288,18 DKK)
Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.
E-bog 230,54 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Brian Sheehan, Sheehan (forfatter)
Forlag Bloomsbury Visual Arts
Udgivet 10 august 2017
Længde 184 sider
Genrer Management and management techniques
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781350034204

Beskrivelse

Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.