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Brand Is Destiny (e-bog) af Rudov, Marc H.
Rudov, Marc H. (forfatter)

Brand Is Destiny e-bog

105,64 DKK (inkl. moms 132,05 DKK)
Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction — and is, therefore, its destiny and ultimate bottom line.CEOs and entrepreneurs will learn why: Sears went from leader to loser IBM's revenues shrank 19 quarters in a row Apple's new spaceship HQ will kill its brand Uni...
E-bog 105,64 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Rudov, Marc H. (forfatter)
Forlag MHR Enterprises
Udgivet 7 februar 2017
Længde 198 sider
Genrer Management and management techniques
Sprog English
Format epub
Beskyttelse LCP
ISBN 9780974501765

Beskrivelse

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction — and is, therefore, its destiny and ultimate bottom line.CEOs and entrepreneurs will learn why: Sears went from leader to loser IBM's revenues shrank 19 quarters in a row Apple's new spaceship HQ will kill its brand Unions impede the success of value-based healthcare Political correctness is a brand-killer Beauty is not in the eye of the beholder Trump almost lost the election Super Bowl advertising is a total waste of money Millennials are bad for business.Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.