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  3. Branding: A Key Marketing Tool
Branding: A Key Marketing Tool (e-bog) af Murphy, John M.
Murphy, John M. (forfatter)

Branding: A Key Marketing Tool e-bog

403,64 DKK (inkl. moms 504,55 DKK)
Branding is l about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others.
E-bog 403,64 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Murphy, John M. (forfatter)
Forlag Palgrave Macmillan
Udgivet 18 juni 1987
Genrer Management and management techniques
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781349082803

Beskrivelse

Branding is l about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others.