Branding: A Key Marketing Tool e-bog
403,64 DKK
(inkl. moms 504,55 DKK)
Branding is l about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others.
E-bog
403,64 DKK
Forlag
Palgrave Macmillan
Udgivet
18 juni 1987
Genrer
Management and management techniques
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781349082803
Branding is l about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others.