Competitor Analysis:Working Paper e-bog
40,46 DKK
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1.2 Given that competitor analysis is an essential component of corporate strategy,Porter(1980) argued that most firms do not conduct this type of analysis systematically enough.Rather, a lot of firms operate on what he calls informal impressions,conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives.As a result,traditional envi...
E-bog
40,46 DKK
Forlag
AuthorHouse
Udgivet
5 januar 2012
Længde
80 sider
Genrer
Management and management techniques
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781467874021
1.2 Given that competitor analysis is an essential component of corporate strategy,Porter(1980) argued that most firms do not conduct this type of analysis systematically enough.Rather, a lot of firms operate on what he calls informal impressions,conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives.As a result,traditional environmental scanning places many firms at risk of dangerous competitive blind spots due to lack of robust competitor analysis .To rectify this situation, Iam wirting this working paper to make easy for students to study and understand.