Dansk
Contingency Factors of Marketing-Mix Standardization e-bog
436,85 DKK
(inkl. moms 546,06 DKK)
This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.
E-bog
436,85 DKK
Forlag
Gabler Verlag
Udgivet
7 februar 2011
Genrer
Management and management techniques
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9783834961693
This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.