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Crossing the Chasm (e-bog) af Moore, Geoffrey A.
Moore, Geoffrey A. (forfatter)

Crossing the Chasm e-bog

96,50 DKK (inkl. moms 120,62 DKK)
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most excitin...
E-bog 96,50 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Moore, Geoffrey A. (forfatter)
Forlag HarperCollins e-books
Udgivet 17 marts 2009
Længde 256 sider
Genrer Management and management techniques
Sprog English
Format epub
Beskyttelse LCP
ISBN 9780061795862

Beskrivelse

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.