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Crossing the Chasm e-bog
96,50 DKK
(inkl. moms 120,62 DKK)
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most excitin...
E-bog
96,50 DKK
Forlag
HarperCollins e-books
Udgivet
17 marts 2009
Længde
256 sider
Genrer
Management and management techniques
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9780061795862
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.