Explaining Consumer Choice (e-bog) af Foxall, G.
Foxall, G. (forfatter)

Explaining Consumer Choice e-bog

436,85 DKK (inkl. moms 546,06 DKK)
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
E-bog 436,85 DKK
Forfattere Foxall, G. (forfatter)
Udgivet 27 juni 2007
Genrer Management and management techniques
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780230599796
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.