Explaining Consumer Choice e-bog
436,85 DKK
(inkl. moms 546,06 DKK)
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
E-bog
436,85 DKK
Forlag
Palgrave Macmillan
Udgivet
27 juni 2007
Genrer
Management and management techniques
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780230599796
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.