Focusing on Your Customer e-bog
117,05 DKK
(inkl. moms 146,31 DKK)
Closing individual sales, in most businesses, is not enough for success. Success depends on developing profitable lifetime relationships with customers. But gaining customer loyalty requires hard work, care, and attentiveness. In this book, you'll learn to assess the lifetime value of a customer, and why it makes sense to build loyalty among your target customers. You'll also learn to:- Unders...
E-bog
117,05 DKK
Udgivet
4 november 2010
Længde
118 sider
Genrer
Management and management techniques
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781422172599
Closing individual sales, in most businesses, is not enough for success. Success depends on developing profitable lifetime relationships with customers. But gaining customer loyalty requires hard work, care, and attentiveness. In this book, you'll learn to assess the lifetime value of a customer, and why it makes sense to build loyalty among your target customers. You'll also learn to:- Understand the service-profit chain- Leverage the interrelationships among customer satisfaction, customer loyalty, employee capability, and company profitability- Build and refine a process for delivering extraordinary value to your customers