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Football Brands (e-bog) af Bridgewater, S.
Bridgewater, S. (forfatter)

Football Brands e-bog

436,85 DKK (inkl. moms 546,06 DKK)
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
E-bog 436,85 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Bridgewater, S. (forfatter)
Forlag Palgrave Macmillan
Udgivet 29 april 2010
Genrer Management and management techniques
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780230281363

Beskrivelse

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.