How Companies Win e-bog
139,13 DKK
(inkl. moms 173,91 DKK)
In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Groups proprietary demand modela strategy which multi-million dollar corporations pay premium rates to accessavailable to the general public for the first t...
E-bog
139,13 DKK
Forlag
HarperCollins e-books
Udgivet
12 oktober 2010
Længde
272 sider
Genrer
Management and management techniques
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9780062029454
In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Groups proprietary demand modela strategy which multi-million dollar corporations pay premium rates to accessavailable to the general public for the first time. Taking the reigns from Larry Bossidys Execution, W. Chan Kim and Rene Mauborgnes Blue Ocean Strategy, and Kashs own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.