International Cases in Tourism Management e-bog
436,85 DKK
(inkl. moms 546,06 DKK)
International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ...
E-bog
436,85 DKK
Forlag
Routledge
Udgivet
18 februar 2004
Længde
416 sider
Genrer
Management and management techniques
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781136394362
International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.