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International Cases in Tourism Management (e-bog) af Swarbrooke, John
Swarbrooke, John (forfatter)

International Cases in Tourism Management e-bog

436,85 DKK (inkl. moms 546,06 DKK)
International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ...
E-bog 436,85 DKK
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Forfattere Swarbrooke, John (forfatter)
Forlag Routledge
Udgivet 18 februar 2004
Længde 416 sider
Genrer Management and management techniques
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781136394362

Beskrivelse

International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.