Managing Tourism in a Changing World (e-bog) af -
Mariani, Marcello M. (redaktør)

Managing Tourism in a Changing World e-bog

436,85 DKK (inkl. moms 546,06 DKK)
Managing Tourism in a Changing World provides an overview of state-of-the-art research surrounding today's tourism management. Recognising the relevance of tourism activities as major economic drivers, this book offers a significant contribution to the advancement of managerial practice in the tourism field. It is the outcome of the collective intellectual efforts of a number of scholars, with ...
E-bog 436,85 DKK
Forfattere Mariani, Marcello M. (redaktør)
Forlag Routledge
Udgivet 8 april 2016
Længde 128 sider
Genrer Management and management techniques
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781134926190
Managing Tourism in a Changing World provides an overview of state-of-the-art research surrounding today's tourism management. Recognising the relevance of tourism activities as major economic drivers, this book offers a significant contribution to the advancement of managerial practice in the tourism field. It is the outcome of the collective intellectual efforts of a number of scholars, with dissimilar geographical roots and backgrounds, who cultivate original research on tourism management from a variety of perspectives (economic, managerial) and using multiple methods (theory building, experimental and inductive case-based inquiries). While drawing on multiple theoretical perspectives and adopting different epistemological paradigms and methodologies, this book answers a wide range of research questions related to a number of relevant themes in the following fields: destination management, marketing and branding, inter-organizational dynamics and corporate social responsibility in the tourism sector.This book was originally published as a special issue of Anatolia.